Description of Business:

Crescendo Properties is a company that prides itself on having clean, well maintained property rentals all over Canada. Many people want to rent a home but do not because of the stereotypes surrounding maintenance and landlord problems. Crescendo ensures that these are never a problem by having a professional attitude towards tenants as well as only comfortable, fully liveable properties on display.

Followup Remarks from Brad:

“Over the last couple of years our business has really taken off, but the problem we were facing was updating our listing rentals on paper every week. We would display our listings in a small magazine style handout, but by the time the magazine was printed, the property would be no longer vacant. Not only was this ineffective and pricey, but the exposure we would get from it would be very minimal. I contacted Genex Marketing looking for a solution and they provided me a central location, where I could update my website with a click of a button – literally. Now whenever a property goes off the market I can edit the pictures and listing very easily, and I don’t even really know how to turn on my computer, let alone program a website. With this website up and running its easy to handle all of the new business it is bringing me because its just so easy to use!”

Website Design:

This website needed a central listing management system that could be easily updated without knowing how to program. We implemented a plugin that would make it easy for Brad and his team to update listings on the fly.

Marketing:

Property rentals in Canada is a very competitive market segment. The way that we separated Crescendo Properties from the competition is by implementing an online listing viewing system that was updated frequently. This gave potential tenants the opportunity to view the property without even visiting, and also filling in a Rental Application allowing Crescendo to prequalify their tenants. With major SEO we were able to get top level rankings for Crescendo for his target markets.